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Latitude - The Freedom to Go Further
By Phetogo Kubheka, Programme Owner: Latitude
There's something special about independent travel consultants. The best consultants build businesses through relationships, trust and an unwavering commitment to delivering exceptional travel experiences. Many have spent years developing loyal client bases, building strong supplier relationships and creating businesses they can truly call their own.
But as rewarding as independence can be, it can also come with challenges.
Over the years, I've spoken to many successful independent leisure travel consultants who all share a similar story. They've built profitable businesses and loyal customer bases, yet they often find themselves carrying the full weight of the business alone. They're handling sales, operations, administration, supplier negotiations, customer service, compliance, marketing and finance, often all at the same time.
At some point, many reach the same conclusion. They don't need to work harder. They need a platform that helps them grow smarter. That's exactly why Latitude was created.
Independence Shouldn't Mean Isolation
For many leisure travel consultants, independence represents freedom. The freedom to manage their own clients. The freedom to grow their business their way. The freedom to build something that belongs to them.
Latitude was never designed to take that away. In fact, preserving independence sits at the centre of the programme.
Latitude was created specifically for experienced leisure travel consultants who want to retain ownership of their business while gaining access to stronger support, better infrastructure, advanced technology and the credibility that comes with being part of an established travel ecosystem.
The philosophy is simple: independence with elevation.
Consultants retain the freedom and ownership they value while gaining access to a business structure designed to help them scale more effectively.
Growing a Travel Business Has Become More Complex
The travel industry has changed dramatically over the past decade. Today's clients expect faster response times, broader product access, competitive pricing, seamless technology and expert guidance.
At the same time, travel consultants are dealing with increasing administrative requirements, evolving supplier relationships, technology investments and ongoing compliance demands.
The challenge is not finding clients.
The challenge is creating a business environment that allows consultants to continue growing without becoming overwhelmed by the operational burden of managing everything alone.
Many experienced consultants reach a stage where they need:
Latitude was designed to address exactly these challenges.
More Than a Hosting Model
One of the biggest misconceptions about independent consultant models is that they are simply hosting arrangements.
Latitude is different.
As outlined in the programme design, Latitude provides access to a complete travel business ecosystem that combines technology, supplier partnerships, training, operational support and business development resources.
Consultants gain access to:
Just as importantly, consultants receive ongoing product training, business development support, compliance guidance and productivity coaching designed to help them strengthen long-term commercial performance.
Backed by Strength
Credibility matters.
Clients want confidence that the consultant they trust is supported by the systems, infrastructure and industry expertise needed to deliver consistently.
One of Latitude's strongest differentiators is the backing of the Latitude ITC Programme under the Rennies Travel Experiences brand and the broader Bidvest group. This gives consultants the reassurance of operating alongside an established and trusted business while maintaining ownership of their own client relationships. The programme is further supported by decades of travel expertise, access to a global travel network, and an extensive destination ecosystem that helps unlock greater opportunity and value for both consultants and their clients. These capabilities provide the scale, stability and professional support often difficult to achieve independently. The programme's positioning is built on trusted business backing, strong network access, brand credibility and the security of a recognised travel group.
That combination of independence, trusted backing and global connectivity gives consultants the confidence to grow their business while continuing to deliver exceptional value to their clients.
Built for Growth
Latitude isn't designed for people starting out in travel. It's designed for established professionals who have already built something valuable and are ready to take the next step.
The programme is specifically targeted at independent leisure travel consultants with an active client base, strong industry experience and an approved credit card facility.
The commercial model is designed to reward growth, with scalable commission opportunities and revenue-sharing structures that increase earning potential as businesses expand.
It's a structured environment built to help consultants improve profitability, increase productivity and focus on what matters most: growing their business and serving their clients.
Looking Beyond
The travel industry will continue evolving. Technology will become more sophisticated. Customer expectations will continue rising. Competition will remain intense.
For independent travel consultants, success will increasingly depend on balancing entrepreneurial freedom with access to the right support, infrastructure and expertise. That's the opportunity Latitude offers.
Not a loss of independence. An opportunity to strengthen it. Because growth doesn't have to mean going it alone.
And sometimes the smartest move an independent business owner can make is partnering with a platform that helps them go further.
Latitude. The Freedom to Go Further
